Following are a few examples of projects and solutions provided for clients. Over the years, Aysha has worked with businesses in the private, nonprofit, and public sectors, and with authors and artists.
Adventure and “Boomer” Travel • Arts & Culture • Corporate Leadership Training • Education • Entertainment/Media/Publishing • Finance • Government/Civic • Green Building/Green Living • Hospitality • Non-Profit Organizations • Personal Development • Professional Practices • Publishing • Real Estate • Retail & Wholesale • Social Entrepreneurship • Social Media • Small (& Start-Up) Businesses
Client: Cheshire Book Companions – National Educational Media Products Company
Challenge: Start-up needing to promote originally-produced media to primary schools nationwide.
Strategy: Design/write/produce a high-quality cost-effective color catalogue direct mailed quarterly to 150,000 schools and libraries. Also provided voice-over talent for video series.
Result: Revenue more than doubling every year for five years, resulting in profitable sale of the business to a major national education company.
Client: Merriman Financial Education Foundation
Challenge: Established financial advisor, Paul A. Merriman, created this foundation upon retirement, with the mission to provide financial education to broadest audience possible, but he and the foundation had no online presence and liitle notariety beyond his former business.
Strategy: Create a stategic long-term plan for establishing online presence, including website design and development, social media pages and on-going social media management, weekly articles (published at WSJ’s MarketWatch), weekly podcasts (available through iTunes), bi-monthly newsletter to a growing email list, and production of three books in a “How To Invest” series, available free at Paul Merriman’s website.
Result: More than 3,000 subscribers, invitations to speak at industry events, a virtual library of unique evergreen resources, and an engaged and satisfied client.
Client: KCME-FM – Non-Profit Radio Station
Challenge: Increase subscriber and underwriter base
Strategy: Design/write/produce high-quality bi-monthly magazine direct mailed as premium to subscribers, with ads as added-value incentives to underwriters. Developed new opportunities for underwriters to participate in event sponsorships.
Result: Increased subscribers from 2,200 to 8,500 and underwriting revenues 200% over four years. Also minimized duration of semi-annual fundraising drives through year-round incentives that met or exceeded budget goals.
Client: Colorado Department of Revenue
Challenge: Coordinate and conduct statewide tax-amnesty campaign (10-month contract).
Strategy: Develop campaign strategies and budget, liaise with department managers, build consensus, hire and collaborate with ad agency for message development, provide art direction on TV, radio and print ads, approve media buys, track responses, analyze results.
Result: Unfortunately, due to mandated reporting by the I.R.S., the state campaign yielded only a 5% response from the estimated number of local taxpayers in arrears.
Client: Peak Performance Learning Center – Leadership Development and Executive Coaching Company (affiliated with Center For Creative Leadership).
Challenge: Develop and introduce new programs to garner and serve new corporate clients.
Strategy: Innovate a program incorporating yoga and journaling, develop print/workbook materials and promote classes.
Result: Facilitated a 3-day program for International Paper’s top 50 managers and a 7-week program for City of Colorado Springs department heads (given several times over the course of a year), netting company a significant increase in revenues and client base for future programs.
Client: Chief Hosa Lodge – Campground and Event Center
Challenge: New ownership identity and promotion of new offerings to regional market.
Strategy: Design and produce marketing materials (logo, brochures, POP displays) and PR campaigns using special events, testimonials and environmental advocacy of owner.
Result: Revenue doubling every year for 8 years resulting in profitable sale of business.
Client: Steve and Marcia Rogat, counselors/authors
Challenge: Work together long-distance to edit and publish a book on their work with end-of-life patients, disembodied spirits, and the spiritual issues and challenges encountered.
Strategy: From the start of the project, create a framework for meeting weekly goals, provide coaching and editing along the way and final revisions and organization as we neared completion.
Result: Completed book in less than 4 months from conception to publication. It has provided a solid platform for promoting their work, in addition to a revenue stream from the on-going sales of the book.