Inhabit Your Dreams!®

EXECUTIVE-LEVEL MANAGEMENT/CONSULTANT

Marketing/Communications, Business & Real Estate Development & Sales


High-energy entrepreneur, visionary leader, strategic planner and marketing maven with more than 20 years’ experience impacting the visibility, profitability and performance of diverse organizations through expert communications, coaching, revenue development and resource management. Proven ability to recognize and capitalize on market trends and impact bottom-line through leadership training, strategic planning and innovative marketing campaigns for long-term business growth.

 

· Extensive knowledge of “green building” and eco-related issues

· Ability to quickly assess & organize information, delegate tasks & motivate others

· World traveled; comfortable with ethnically diverse groups

· 25 years experience in writing, editing, design, production and marketing of effective promotional & educational materials for print, broadcast & internet media

· Author of more than 400 published articles for newspapers and magazines in addition to numerous online sites; authored and/or edited more than a dozen books  

 

PROFESSIONAL EXPERIENCE

Owner/Qualifying Broker

       Go Realty Santa Fe, Santa Fe, NM (www.GoRealtySantaFe.com) 2003-Present

Created and established a successful residential real estate development & sales agency in a highly-competitive market through strategic internet niche-marketing to luxury- and second-home buyers.

Provided leadership and training to sales and administrative staff, while maintaining relationships with hundreds of customers, clients and vendors via regular telephone, email and internet communications.

Author of the “Santa Fe Green Building Guidelines”.

Member of NAR, SFAR, IBN, working on GRI and CIPS, and Broker licensed New Mexico and Colorado

        Vice President/Marketing Director

Santa Fe Center for Creative Management, Santa Fe, NM  2001-2004

Developed, designed & wrote copy for presentations and website for 4 major programs to empower and support national not-for-profit organizations

Solicited opportunities and arranged presentation details and follow-ups

Created strategic alliances for presentation of programs to meet clients' needs for planning, fiscal accountability, marketing and management.

Owner/Marketing Director

       Studio A Communications & Marketing, CO, CA, NM 1985-2003

Established a full-service advertising/public relations and desktop agency providing top-quality, cost-effective marketing and management solutions to a wide variety of businesses, professionals and non-profits agencies, including assessing and facilitating positive changes within their organizations.

Implemented successful marketing strategies & public relations campaigns.

Conceived and led workshops in corporate leadership training, non-profit fundraising and community relations.

Produced a huge variety of promotional, informational and education materials.

Facilitated America Online’s “Working from Home Forum” as the “HomeBizDoc” (1996-2001), writing topical articles and answering questions

Featured in Mother Earth News, “10 Best Home Businesses” (Jan. 2000) and in the book “Working From Home” by Sarah and Paul Edwards

Co-Owner/Marketing & Customer Relations

       Constructive Changes, Inc. Colorado, California, New Mexico  1985-2003

Co-created a design/build residential construction company, specializing in energy-efficient custom homes and remodeling.

Propelled success through strategic marketing, PR, customer communication and satisfaction, bid preparation and co-presentation to prospective customers, review and verification of subcontractor bids and invoices, bookkeeping and compliance.

Director

       Clear Creek County Tourism & Film Board, Idaho Springs, CO  1995-1996

Founded, designed and established this Board to work with the State Motion Picture & Television Commission in responding to production company inquiries

Received “Camera-Ready” certification and scouted locations for films, commercials and print media, generating an estimated $1.5m in local revenues the first year.

Media Relations Specialist

Colorado Department of Revenue, Denver, CO 1985 (10 month project)

Designed and managed all aspects of a statewide Tax Amnesty Campaign.

Editor/Reporter/Photographer/News Director  1979-1985

Coordinated editorial schedules, supervised staff, worked closely with management and advertisers, made community presentations, researched and wrote articles, photographed, assigned and edited freelance and staff articles, designed layouts, sold advertising.

Employers: Colorado Business magazine, Denver, CO; KHLO Radio, Hilo Hawaii

West Hawaii Today (daily newspaper), Kailua-Kona, HI; Seward Phoenix Log (weekly newspaper), Seward, AK; Methuen Publishing Co, Sydney, Australia

 

FORMAL EDUCATION

Dearborn Real Estate Institute, Salesperson License, 2001, Broker License 2003

On-going real estate continuing education classes, approx. 30 hours/year

Goddard College, Sustainable Ethical Enterprise Design Program, 2000

Hendricks Institute, Foundation For 21st C. Leadership, Faculty Certification, 1999

Colorado Motion Picture Commission, Camera-Ready , Denver, CO 1995

KCTV, video field production, producing/directing, editing, Santa Barbara, CA 1992

NetPro Certified Business Plan Writer, VNB Center, Denver 1986

East/West Center, London, England, therapeutic massage 1979

Skagit Valley College, business writing, Langley, WA 1978

VISTA Supervisor Training, Seattle, WA 1977

University of New Mexico, Albuquerque, NM, B.A. Philosophy, 1977

Brooklyn Museum Art School, Brooklyn, NY, studio art 1971-73

 

TEACHING EXPERIENCE

· America Online – Online Forum Leader – home-based business, 1996-2001

· Peak Performance, Action Learning/Leadership Training (CO) 1999-2001

· Young Entrepreneurs Assoc. (CO) – entrepreneurship/mentoring, 1997-99

· Small Business Administration (Colorado Springs, CO) – marketing 1996-98

· Clear Creek High School (Idaho Springs, CO) – journalism, 1995

· Jefferson County Adult Education (Golden, CO) – business, newsletters,1993-95

· Colorado Free University (Denver, CO) – Business Basics, home improvement, 1994-95

· Business Basics Seminars: (Sonoma & Santa Barbara, CA) –  1991-934

· Jefferson County Open High School (Evergreen, CO) – journalism, 1988

· Womanschool Network (Denver, CO) – writing for publication, 1986

· Kenai Community College (Kenai, Alaska) – philosophy, 1981

 

PUBLISHED BOOKS

Santa Fe Green Building Guidelines, Sustainable Communities, Inc., 2003 Author

Spirit Journeys, Creative Thought Press, 2002, Editorial Consultant

Perform It!, Heinemann Drama, 2000  Editor, Marketing Consultant

Homeowner's Guide To Professional Remodeling, 1998 Author/Publisher

Gib, A Contemporary Western, Sunlight Pub., 1998  Editor/Marketing Consultant

Healing Thoughts, Therapeutic Shamanism, Paintbrush Press, 1997 Editor

Leonardo’s Revenge & Other Stories, 1997  Author/Publisher

Wander & Lust, a poetry chapbook, 1997 Author/Publisher

All About Working From Home, AOL, 1996 Author

Business Basics Workbook, 1993 & 96  Author/Publisher

Electrical Engineering Handbook, CRC Press, 1992 .Associate Editor

A Plate of Grace, Hungry Heart Press 1991 Project Coordinator/Editor

Goodbye Dear Friend, Allegro Enterprises, 1986  Book Designer

Whidbey Island Resource Directory, Help Publishing, 1977 – Author

 

PUBLISHED BY-LINE ARTICLES

Travel: TravelSmith: Pack to Flatter Your Figure; A Night of Magic on Mont-Saint-Michel; Santa Fe New Mexican: Fiery Heart of Hawaii; Natural Traveler

Business: Colorado Business magazine; Denver Business Journal, Denver Business Magazine, In Biz, The Business Informant, Rocky Mountain Business Journal        

Consumer:  New At Home, Santa Fean, Springs Magazine, Yoga Journal

In-Flight: Air Destinations, Tailwinds     

Dailies:  Denver Post , New Mexican, Seattle Post-Intelligence, West Hawaii Today

OnLine:  Aol.com, Bootsnall.com, GuidebookAmerica.com, NaturalTraveler.com, TravelSmith.com, Ybn.com, ZiaMagazine.com

Trade: ActiveWear, Beverage Analyst, IEA News, North America Real Estate, Technology Network

Women's: Electricity, Front Range Woman

Weeklies: Canyon Courier, Clear Creek Courant, City Edition, Kona News Journal

Resumé

Text Box: Aysha Griffin: Business & Travel Writer

Aysha Griffin

830 Paseo de Don Carlos

Santa Fe, NM 87501

Phone: 505-995-0195

Fax: 505-995-1078

E-mail: Aysha@cybermesa.com

To contact me: