Business Basics / Marketing For Small Business Entrepreneurs

You don’t have to rush out and hire a lawyer and CPA, spend big bucks on marketing materials or commit to an expensive ad campaign to get your venture up and running. Since only 10-percent of start-up businesses survive five years – let’s ensure you’re on the right road; that you are one of the survivors and thrivers! Understand trends in your industry and take the most effective, strategically planned steps. 

Business Basics teaches you how to:

  1. Create a viable marketing plan for your business

  2. Understand and leverage the value of social media

  3. Get media attention

  4. Discover the basics of creative advertising

  5. Develop promotions on a shoestring

  6. Identify the best types of promotions  for your customers/clients… and save money

  7. Minimize the cost of professional help

  8. Communicate with graphic artists, printers, webmasters

  9. Generate good publicity

  10. Use your budget to maximize response and retain customers/clients


This is an intensive 6-hour class that can be broken into two 3-hour sessions or three 2-hour sessions. 

Participants: ideal for business start-ups and those in business less than two years. Can be sponsored by civic group, Chamber of Commerce, industry association, etc.

Process: Hands-on marketing plan development and assessment, small group break-outs, question and answer sessions.
Goals: Clarity of goals and appropriate marketing, knowledge of realistic budgets for time and expenses, assessment of strengths and weaknesses (SWOT), workable plan for moving forward without stress.

Follow-up: Includes a 30-minute personal consultation with each business owner (scheduled within 30 days following class).
Venues: Can be presented in person or via webinar.

Cost: $195 pp. (min 6 attendees, max. 25), workbook included.


Prior Presentations: U.S. Small Business Administration (multiple times, Denver, CO), Colorado Springs Small Business Development Center, Santa Fe Business Incubator


<<< Back to Workshops